With over 750+ Bus Shelters (BQS) available across Ahmedabad City, there was a need to adapt to a new approach. We call it a network approach where multiple BQS comes together to form a network which is designed to engage with a specific audience.To ensure that this network of multiple BQS will attract the right audience, we are deploying the right insights to develop a well-researched study on the demographics and the psychographics of a set consumers and utilizing it to enhance the reach and impact. We carry out a comprehensive analysis using parameters like Male Female Ratios, Age Groups, Affluence, Population Density and Point of Interest to calculate an impact. This survey data is First Party Data which means it is collected and analysed by a single company who can stand by for its authenticity. The idea behind this network approach is to capture the attention of the specific target audience to deliver the right message to the right audience.
There is an overwhelming amount of data available on Bus Shelters across Ahmedabad City. We have combined this information together to form 4 different kinds of networks. These 4 networks are designed to cater different people and they are designed to deliver impact to the relevant audience.
This pack reaches out to the corporate class working employees, tapping into the potential of employees who are commuting daily from home to work & attending client meetings in various corporate parks.
Targeted Age group will be between 30-55 years
Unlike other media, BQS Networks are backed with boat loads of data based on the shelter's geographic location which guarantees impact and right audience.
Eye Level AD placement at 7 feet height from the ground and 25degrees tilt.
This is a Sole Right tender means you can close your deal with a single supplier for branding across the city.
This means you can procure more units in the same budget and cover more parts of the City.
80% of all BQS are backlit for immersive experience at night