What is Radio Advertising?

Just like advertisers pay for the commercials you see on television during your favorite show, similarly some advertisers also choose to focus their marketing on radio advertising. That is, buying commercials frequently called spots in the radio industry, to promote their products or services. Advertisers pay commercial radio stations for airtime and, in-exchange the radio station broadcasts the advertiser's commercial to its listening audience.

In radio advertising, there are numerous types of commercials that an advertiser might employ, similar to how brands might pursue different print advertising options (newspaper vs. magazine, for example) or electronic advertising options (email vs. social media).

Let's take a look at a few of the more popular types of radio advertisements.

Types of Radio Advertising

Depending on your brand and the type of message you're trying to convey, you'll likely lean towards one of these popular radio advertising choices.

Live read

Radio show Mike & Mike is a good example of a format where you can hear commercials read in real-time online by a radio announcer. This type of commercial is known as a live read. Advertisers expect that the host's voice will carry more weight with the audience of the show, making this sort of marketing more effective especially when the host is a particularly well-known on-air presence.


Many radio-stations implement sponsorships for certain types of radio segments; such as traffic, weather, or sports scores during halftime of the big game. Generally speaking, it will sound just like: 'This hour's weather update brought to you by Beach Rentals. Call Beach Rentals for all of your vacation needs.'

Produced spot

A produced spot can either be a straight read of your advertising message or a read that incorporates multiple voices, sound effects or a jingle. A jingle is a short, catchy song about your company. These might be humorous, serious, or instructive, and usually direct listeners to where they can locate your company or your items.

Why do we need Radio Advertising?

Radio advertising provides several benefits to brand with The ability to target your audience. Radio offers the opportunity to find your perfect audience and target your sales approach solely to them. For instance, you can choose a station that caters to a certain age group, giving your marketing dollars real power.

Advantages of Radio Advertising?

Radio is an effective advertising medium because it's 100% audio-based. The advertiser's message can resonate in the consumer's ears with proper voice acting, sound design, and copy. A radio-ad is cost-efficient, targeted, easy to track, and extremely effective if done properly.

Radio Advertisement right for which segment?

Automobile, Education, Home Appliances, Electronics, Garment, FMCG, and Food.

Approximate Budget Required for Radio Campaign:

The cost will differ in various Radio stations. It also depends on the length of creative, location and station as well as which time you choose to release your commercial. Let's take an example: if your commercial creative is 10 Sec and Radio station charges 40/- Rs. per Second so the charge will be one time play is 400/- Rs. according to this if advertiser take 10000 seconds to play so Total cost will of Radio advertisement is 400000/- Rs.